A game-changer for coaches eager to make a lasting impression and elevate their client experience from day one.

Steal My Onboarding Process

Designed for dream-chasing coaches seeking streamlined systems, structured teams, and project success.

Transform Your Ops

Explore

Experience a new era of strategic brilliance, customized solutions, and where your unique vision takes center stage.

YOUR VISION, ELEVATED
by shelby.

Innovative, Customized, and Cohesive Strategies

FUEL COLLABORATION WITH STRATEGIC TEAM HARMONY

NAVIGATE EFFORTLESSLY WITH CUSTOMIZED SYSTEMS SUPPORT


AMPLIFY YOUR JOURNEY WITH unique CLIENT CONNECTIONS


IGNITE SUCCESS WITH EXPERT LAUNCH ASSISTANCE

Welcome to a world where smooth-as-butter systems are the heart of your business, making your clients' experiences go from "meh" to "memorable."

We're all about creating flawless, unforgettable launches, backed by a team that's as goal-focused as you are. We're not just ordinary - we're the fairy godmother of your business dreams, turning them into a living, breathing reality.

Where tech meets transformation

Unlock the key to efficient systems, well-organized teams, and successful launches. Ideal for coaches seeking a business journey that's not only efficient but also thrilling. Imagine a partner committed to making your goals a reality, month after month. This is your golden ticket to a business where dreams and operations blend perfectly.

Transformational
Operations

MONTHLY RETAINER

Made for coaches who crave silky-smooth launches. We handle the tech stuff, freeing you to do what you do best – sharing your wisdom. It's the launch experience you've been daydreaming of, minus the headache.

1-800-LAUNCH

LAUNCH SUPPORT

This mentorship program is your launchpad to success. Over 8 weeks of transformation, I'll be your guide, steering you through the complex world of operations management. Perfect for virtual assistants ready to leap into the OBM world, this program is your ticket to a business built on vision and purpose.

Visionary Mentorship

mentorship

The key to winning over your client’s hearts from day one – my elevated onboarding process is a game changer for coaches that want to keep their clients coming back for more!

Steal My Onboarding Process

DOWNLOAD FOR FREE

Leadership coach for new managers

Makeda Andrews

Shelby’s expertise has been instrumental in streamlining operations and creating a more cohesive business. Having her as a sounding board with a deep understanding of my business goals has led to smarter decisions. Shelby’s support not only allowed me to get back to what I enjoy again, but also helped me enroll 21 additional students I wouldn't have reached on my own. Her timely communication and genuine care make me feel like a valued client, not just a number. What truly sets Shelby apart is her adaptability and solution-oriented approach, perfect for my always evolving business!

If you're looking for someone to care for and know your business inside out so that you can have a fresh perspective, Shelby is your gal. 

NARCISSISTIC TRAUMA COACH

Alex Scot

To have Shelby bring my ideas to reality and keep everything organized & streamlined for me has been incredibly valuable. Before working with Shelby, I wasn't able to focus on the things that I LOVE in my business & that fuel my energy as a coach, so her being my OBM has not only made me happier & healthier, but my coaching has gotten better & my clients are happier too!

I struggle to find the words to express how much of a necessity Shelby & Co is to my business.

boutique business coach

Jenn Foley

From day one I felt like I could say anything and Shelby would never judge. From a crazy big goal or idea that I had all the way down to my overflowing inbox! Shelby is absolutely amazing and has transformed my business AND my life! I can't thank her enough.

Shelby & Co is there with me to get things done, celebrate the highs and lows, and make the day to day way more fun!

ASTROLOGIST + BUSINESS COACH

Kellyn Jones

I can honestly say I don't know where I would be without Shelby! She has helped me stay focused on what I am good at and I can't imagine trying to figure all these things out while I'm trying to actually work! I knew I wanted an OBM that was organized and truly loved building systems.... And Shelby is all of that & so much more. Best decision I have ever made in my business.

Shelby has given me structure, ideas, and made my day to day so much easier.