A game-changer for coaches eager to make a lasting impression and elevate their client experience from day one.

Steal My Onboarding Process

Designed for dream-chasing biz owners seeking streamlined systems, structured teams, and project success.

Transform Your Ops


Dream Chaser.
Chaos Tamer.
Business Game Changer.

The Woman Behind the Workflow, SHELBY BARTRUG

Businesses are like puzzles. The trick lies in finding the right pieces to fit together. And that's where I step in.

I’m your go-to person for simplifying the complicated. I take the time to get to know you, your aspirations, and together, we create a game plan tailored to your needs.

No run-of-the-mill, impersonal approaches here. I believe in the magic of genuine relationships. Your wins are my wins! Think of me as your ride-or-die, walking with you every step of the way.

It's not just about reaching your goals; it's about the impact we make together

I'm All About Uncomplicating Messy Systems.

Your Dream, My Blueprint.
Your Success, My Mission. 

I’m a Texas girl at heart, currently loving life in Fayetteville, Arkansas with my fiancé and our two furry best friends, Theo and Ollie.

In 2021, I kissed the corporate world goodbye and took a leap of faith into the entrepreneurial wild. I found my happy place helping entrepreneurs rev up their operations and launch their businesses into the stratosphere.

Fast forward to today, and it's not just a one-woman show anymore! I've got an amazing team by my side, so when you work with me, you get the expertise of the whole crew. We're all about brainstorming strategies together and putting them into action seamlessly. 

When I'm off the clock, you'll find me lost in a juicy romantasy novel (no shame!), hanging out with my favorite humans, or fueling my wanderlust with new adventures.

I'm a Virgo, Enneagram 6, ENFJ, and a Generator.
Basically, I was born to solve problems in the most fun way possible.

gilmore girls




my kindle

One thing you couldn't live without?


favorite season?

blonde latte

what's your coffee order?

kingdom of ash by sjm


Get to Know Me

We're your behind-the-scenes maestros, orchestrating your team's collaboration from start to finish. Let us handle the nitty-gritty while you lead with confidence.

Seamless ops? yes please!

Crafting workflows that vibe with your unique business style. We'll trim down those repetitive tasks, freeing you up to focus on growing and nurturing client relationships.


By breaking down intricate processes into easy-to-manage systems, I make your day-to-day work more efficient and most of all FUN.

With streamlined operations, you can focus on what matters most, growing your business and serving your clients.

Created for biz owners who are ready to launch their course, but don't want to deal with the tech meltdowns that go on behind the scenes. 


Designed for dream-chasing biz owners seeking streamlined systems, structured teams, and project success.

Transformational Operations

The key to winning over your client’s hearts from day one – my elevated onboarding process is a game changer for coaches that want to keep their clients coming back for more!

Steal My Onboarding Process